eCommerce analytics internship
SUMMER 2017
I had the pleasure of staying in San Diego for the summer at Petco Inc. as a Tag Management intern for their eCommerce analytics team.
My responsibilities included:
- creating daily eCommerce business reports
- compiling weekly eCommerce business reports to be used by employees in the Weekly Business Review meeting
- carrying out an exhaustive audit of all tags present and data collected on the eCommerce site
- using industry tools to evaluate the site's user flow (especially the search, checkout, and account creation flows) and discover areas in need of improvement
I had shared with my mentor and manager that I was interested in web development, so I was given the opportunity to assist the Digital Production team in coding pages for the responsive redesign of the eCommerce site.